ahora

Meaning

Adv

1. now (at the present time)
2. just now, just a moment ago (in the past)
3. very soon, in a moment (in the future)
4. of nowadays, of today, latter-day
5. (Latin-America) today
6. however, on the other hand
7. (literary) sometimes...other times

Conj

now...now, whether...or...

Hyphenated as

a‧ho‧ra

Pronounced as (IPA)

/aˈoɾa/

Etymology

Inherited from Old Spanish agora, from Latin hāc hōrā (“at this time”).
According to Coromines and Pascual, the original form agora was, from the early modern period, increasingly left to both high and low registers, in favour of the phonetically reduced ahora. Francisco de Quevedo in the early 17th century mocks agora in his Cuento de Cuentos as a "rustic vulgarity", although the term continued to be used by archaizing poets into the 19th century, and it continues to survive to this day in various non-prestigious dialects. As for ahora, there is a very rare early attestation (spelled aora) in Juan Ruiz in the early 14th century, but the term doesn't enter common written usage until the 16th century with writers like Cervantes and Góngora, side-by-side the older agora. Compare Portuguese agora.

Sentences

Ahora se llama Castillo de San Fernando .

It is now called Castillo de San Fernando.

Él es ahora el estudio de animación Director .

He is now the studio Animation Director.

Ahora su música tiene grandes rasgos de Pop latino y un tanto comercial .

Now his music has great features of Latin Pop and a little commercial.

Ahora vacíe la caja fuerte .

Now empty the safe.

Existen diversos puntos de vista respecto a este producto , ahora propiedad de Eli Lilly.

There are different points of view regarding this product, now owned by Eli Lilly.

Este punto caliente ahora se encuentra debajo de la gran montaña submarina Meteor.

This hotspot now sits beneath the great seamount Meteor.