slogan

Meaning

1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
2. A catchphrase associated with a product or service being advertised.
3. (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.

Synonyms

motto

catchword

watchword

catchphrase

cry

😢

rallying cry

catch phrase

saying

shibboleth

cue

device

dictum

emblem

formula

headword

insignia

jingle

legend

oration

password

printed

proposition

saw

🪚

shouted

signal

streamer

theorem

utterance

war cry

word

noble cause

Nichiren prayer

tag line

encouraging speech

advertising copy

wishing speech

appeal

banner

battle cry

battle-cry

buzzword

byword

call

chant

Hyphenated as

slo‧gan

Pronounced as (IPA)

/ˈsləʊɡ(ə)n/

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).