slogan

Meaning

1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
2. A catchphrase associated with a product or service being advertised.
3. (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.

Concepts

slogan

motto

catchword

watchword

rallying cry

catchphrase

catch phrase

shibboleth

cry

saying

chant

utterance

banner

emblem

insignia

noble cause

Nichiren prayer

encouraging speech

wishing speech

advertising copy

jingle

battle-cry

formula

streamer

word

headword

proposition

theorem

battle cry

war cry

byword

dictum

oration

saw

cue

password

signal

device

buzzword

tag line

appeal

call

legend

shouted

printed

Hyphenated as

slo‧gan

Pronounced as (IPA)

/ˈsləʊɡ(ə)n/

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).