persona

Meaning

  1. A social role.
  2. A character played by an actor.
  3. The mask or appearance one presents to the world.
  4. An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.

Frequency

C2
Hyphenated as
per‧so‧na
Pronounced as (IPA)
/pɝˈsoʊnə/
Etymology

Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.

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