persona
Meaning
- A social role.
- A character played by an actor.
- The mask or appearance one presents to the world.
- An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
Synonyms
theatrical role
celebrity
Frequency
Hyphenated as
per‧so‧na
Pronounced as (IPA)
/pɝˈsoʊnə/
Etymology
Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.
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Notes