persona

Meaning

1. A social role.
2. A character played by an actor.
3. The mask or appearance one presents to the world.
4. An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.

Synonyms

character

role

part

theatrical role

personality

personage

image

individuality

kind

lineament

nature

occupation

panjandrum

person

🧑‍🦱

personae

quality

big name

trait

attribute

figure

celebrity

gentility

Translations

personnage

personaje

personagem

imagen

personatge

image

rôle

papel

persona

شخصية

persona

🧑‍🦱

paper

personalitat

وَجْه

دَوْر

Pronounced as (IPA)

/pɝˈsoʊnə/

Etymology

Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.