loss leader

Meaning

An item that is sold at or below cost in an effort to stimulate other profitable sales.

Synonyms

special program

bargain goods

eye-catching goods

featured product

Translations

Lockartikel

Lockvogelangebot

vendu à perte

articolo civetta

Pronounced as (IPA)
/ˈlɒs ˈliːdə(ɹ)/

Notes

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