catchword

Значение (Английский)

  1. (historical) A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
  2. The last word of a speech, serving as a cue for the next speaker.
  3. A word or expression repeated until it becomes representative of a party, school, business, or point of view.

Произносится как (IPA)
/ˈkætʃwɜːd/
Этимология (Английский)

From catch + word.

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