white label

Meaning

1. A rebranded product: a generically manufactured product, branded with the marketer's or retailer's trade dress.
2. An unbranded product: a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.
3. A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.

Synonyms

generic

white box

Etymology

US, 20th century. Originally used for musical vinyl records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.