catchword

Mane (Îngilîzî)

1. (historical) A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
2. The last word of a speech, serving as a cue for the next speaker.
3. A word or expression repeated until it becomes representative of a party, school, business, or point of view.

Hevwate

slogan

motto

watchword

catch phrase

running title

guideword

catchphrase

shibboleth

running head

guide word

formula

header

byword

password

buzzword

wishing speech

signal

battle-cry

standing joke

streamer

trap

🪤

bait

honeypot

axiom

encouraging speech

cue

custodian

footer

Werger

slogan

Schlagwort

lemma

reclamo

lema

devise

slogan

Stichwort

Kolumnentitel

titolo di colonna

titre de colonne

motto

wachtwoord

formule

Wekî (IPA) tê bilêvkirin

/ˈkætʃwɜːd/

Etîmolojî (Îngilîzî)

From catch + word.