slogan
Signification
- A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
- A catchphrase associated with a product or service being advertised.
- (obsolete) A battle cry among the ancient Irish or highlanders of Scotland.
Fréquence
Coupé comme
slo‧gan
Prononcé comme (IPA)
/ˈsləʊɡ(ə)n/
Étymologie
From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).
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