promoting

El municipio invierte cerca de medio millón de dólares en la promoción de sus activos culturales.

present participle and gerund of promote

(transitive) To raise (someone) to a more important, responsible, or remunerative job or rank.
(transitive) To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.
(transitive) To encourage, urge or incite.
(passive, regional) To elevate to a higher league.
(transitive) To increase the activity of (a catalyst) by changing its surface structure.
(transitive) To exchange (a pawn) for a queen or other piece when it reaches the eighth rank.
(Singapore, intransitive) To move on to a subsequent stage of education.