promote

1. To raise (someone) to a more important, responsible, or remunerative job or rank.
2. To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.
3. To encourage, urge or incite.
4. To elevate to a higher league.
5. To increase the activity of (a catalyst) by changing its surface structure.
6. To exchange (a pawn) for a queen or other piece when it reaches the eighth rank.
7. To move on to a subsequent stage of education.