rolling out

present participle and gerund of roll out

(intransitive, transitive) To deploy or release (a new film or software, etc.); to launch (a product or service), especially in a gradual fashion across multiple regions.
(informal, intransitive) To leave a place at a leisurely pace.
Used other than figuratively or idiomatically: see roll, out.
(intransitive) To use up too much energy when first bowled and to therefore not finish strongly.